"Just like rock ’n’ roll, Armagnac is an attitude about life: maladjusted, passionate, unashamed, and soulful at the same time. Brazenly resisting the passage of time, this spirit remains not only the oldest, but also arguably the most authentic in the world."
VS - Grand d’Or
VSOP- Grand d’Or
XO – OR
“A legend says that when God created the earth, he forgot a small corner of Gascony, which made him very sad. A tear ran down his cheek and when it fell to the ground, it formed the region of Armagnac.”
— a local saga -
Founded in 1936 by Pierre de Montesquiou, a visionary Armagnac merchant and politically ambitious figure, the Société Produits d’Armagnac is home to the prestigious brands Marquis de Montesquiou and Comte de Lauvia. Pierre de Montesquiou, co-founder of the Confrérie des Mousquetaires de l’Armagnac, played a pivotal role in spreading the fame of Armagnac eau-de-vie worldwide through his international diplomatic connections with embassies.
The Montesquiou family’s roots in Gascony date back to 1040. Among its most notable descendants is Pierre de Montesquiou d’Artagnan, a musketeer who served King Louis XIV for over 40 years and was eventually honored as a Marshal of France. French novelist Alexandre Dumas immortalized this historic figure by using him as inspiration for the character d’Artagnan in The Three Musketeers.
In 1965, the Société Produits d’Armagnac was acquired by Pernod-Ricard, with a vision to develop a comprehensive Armagnac production site, from vineyards to bottling. As part of this endeavor, the Château de Campagne d’Armagnac and its 90 hectares of vineyards were purchased, and the iconic still, affectionately called "La Casserole," was relocated there.
To further expand and centralize operations, a unique facility named “La Cathédrale” was constructed in Eauze in 1975. Designed by the renowned Patrix office, the site seamlessly integrated functionality with aesthetics, using targeted color schemes to enhance the industrial environment. Today, these innovations continue to define the charm of the Eauze premises.
In 2021, the Société Produits d’Armagnac entered a new chapter when Alexander Stein acquired a majority stake in the company. Known for founding the globally acclaimed gin brand Monkey 47, Stein comes from the traditional German brandy dynasty Jacobi 1880. His vision is to restore Marquis de Montesquiou to its former glory—and perhaps take it even further.
With such a rich history and a bold new direction, exciting developments are undoubtedly on the horizon for the house of Marquis de Montesquiou.
_edited.png)