In each of its companies, Jean -Francois Bonneté has always favored the development of strategies to build brands with sound and solid foundations around thoughtful and structured sales and marketing strategies, focused on optimizing the resources available and necessary, seeking an optimal balance between growth and protection of each brand potential for long-term success and valuation.

During the past eighteen years, Jean-Francois Bonneté has had the opportunity to build brands that are now leaders in their segments and categories in the US and globally.